Is your design winning you customers or losing them? Usability studies can quickly uncover your products' strengths and weaknesses. KDA has years of experience conducting usability studies for any type of product or interface - software, hardware, web sites, and apps.
Conducted at a research facility, remotely via Internet, or in context.
The study of people in context provides a detailed understanding of how customers behave within a given world.
Interviews take place where your customers are: in homes, at workplaces, and in retail spaces.
Depending on the project, KDA conducts in-depth interviews one-on-one or in dyads or triads to explore topics such as concept development, packaging design, and branding.
Interviews are conducted at a research facility, a client’s site, via telephone/Internet, or via an online in-depth study (diaries, creative activities, bulletin boards, etc.).