Kimberly Daniels August | Principal
Kimberly has been conducting in-depth research since 1995 and has worked in a wide variety of industries including consumer electronics, grocery, high tech, medical devices, and financial services. Kimberly has worked with companies such as Kodak, GE Plastics, Nikon, Clorox, Charles Schwab, and International Home Foods.
Kimberly thrives on creatively applying in-depth research techniques to help clients understand the customer experience. Our clients note that they come to Kimberly when they need to solve especially challenging research problems.
Prior to launching KDA Research in 1997, Kimberly worked at Fitch Inc., an international design firm, as a Senior Associate in the research department. At Fitch, Kimberly’s clients included Avery Dennison, Champion, EKCO Housewares, GE Plastics, GTECH, Harmon Kardon/JBL, Netscape, and Whistler.
Kimberly holds an MA in Sociology and Communications from the University of London, Goldsmiths' College, where she specialized in consumer behavior, and a B.A. in Political Science from Dickinson College.
Kimberly is a member of QRCA (Qualitative Research Consultants Association) and is past editor of the Qualitative Toolbox Feature Editor for QRCA Views.