Event
Qualitative 2.0: How Web 2.0 Is Revolutionizing Online Qualitative Research
March 6 , 2007
Marketing Research Association (MRA)
Philadelphia Chapter Event
Philadelphia, PA
Location: TBD
To be presented by kda|research Principal Steve August.
Qualitative 2.0: How Web 2.0 Is Revolutionizing Online Qualitative Research
While qualitative research has been online for some time in the form of chat and bulletin board based focus groups, gathering more in-depth, individual qualitative customer stories via the Internet is still a new frontier.
With the advent of Web 2.0 technologies such as blogs and RSS, as well as the proliferation of compact personal digital devices that can deliver digital photographs and video, there are exciting new possibilities for qualitative researchers for gathering customer stories as they happen, and quickly making those stories meaningful in the context of a business question.
This session will enable attendees to separate the hype from the reality - and understand the true impact of Web 2.0 is having on qualitative research. Through presentation of real world case studies, attendees will learn how Web 2.0 technologies can be used to capture and analyze customer stories, and how this technology is paving the way for new online qualitative research frameworks.