Event

100 Stories At Our Fingertips: Re-imagining Online Qualitative Research

October 9 , 2006
ESOMAR Qualitative
Athens, Greece

Location: Athens Imperial, Karaiskaki Sq.

To be presented by kda|research Principal Steve August.

For more information or to register for ESOMAR Qualitative, please visit the conference web site at: http://www.esomar.org/web/show/id=66036.

Abstract:

While qualitative research has been online for some time in the form of chat and bulletin board based focus groups, gathering more in-depth, individual qualitative customer stories via the Internet is still a new frontier.

With the advent of Web 2.0 technologies such as blogs and RSS, as well as the proliferation of compact personal digital devices that can deliver digital photographs and video, there are exciting new possibilities for qualitative researchers for gathering customer stories as they happen, and quickly making those stories meaningful in the context of a business question.

Through presentation of real world case studies, attendees will learn how Web 2.0 technologies are making possible new methodologies and frameworks that can literally put 100 customer stories at our fingertips.

This topic will include:

  1. A practical and conceptual overview of available online qualitative research technology.
  2. A guide to understanding Web 2.0 and it’s impact on online qualitative research
  3. How XML and RSS  is enabling researchers to quickly find  meaning in large volumes of
  4. Reality television and MySpace.com as a new models for online qualitative research
  5. Illustrative case studies.

For more information on this presentation, please contact Steve August.