Event
Beyond Bulletin Boards: New Frontiers In Qualitative Research
September 27, 2005
American Marketing Association (AMA)
Annual Marketing Research Conference
Boston, MA
Location: Marriott Copley Place
Time: 4:30 PM
To be presented by kda|research Principal Steve August.
For more information or to register for The AMA’s Annual Marketing Research Conference, please visit the conference web site at: http://www.marketingpower.com/aevent_event.php?Event_ID=24630
Beyond Bulletin Boards:New Frontiers in Online Qualitative Research
While qualitative research has come online in the form of chat and bulletin board based focus groups, gathering more in-depth qualitative customer insight via the Internet is still a new frontier.
With the rapid development of new online communication tools such as blogs and the proliferation of compact personal digital devices that can deliver photographs and video, there are exciting new possibilities for qualitative researchers.
This session will bring attendees up to date on the latest developments and future possibilities in online qualitative research. Through presentation of real world case studies, attendees will learn how the latest online technologies can enable researchers to observe customer experiences over time, combine individual, group and contextual techniques in a single study, and allow participants to more easily share their world with us.
For more information on this presentation, please contact us at