PUBLICATIONS
KDA Research is a thought leader in the world of qualitative research.
Here are some of our published articles.
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My Cell Phone, My Life, Quirk’s Market Research Review, February 2006. KDA Research conducted a KDA / Revelation™ study for the Consumer Electronics Association on youth wireless behaviors. This article by CEA's Tara Hutton relates what happens when you ask 30 kids from all over the US to blog about their lives and their cell phones for a week. |
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Rethinking Blogs as a Qualitative Market Research Tool, QRCA Views, Winter 2006. Using a study with teens and wireless phones, KDA Research Principal Steve August demonstrates the value of adapting blogs for qualitative research. |
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Online In-Depth Proves its Promise. Quirk’s Market Research Review, May 2005. As KDA principals explored the fast-moving world of Internet research, they realized there was potential for an innovative new approach. This article discusses the pilot project that led to KDA / Revelation™. |
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The Business Case for User Oriented Product Development. Productmarketing.com, November/December 2003. Why and how qualitative research produces better products that increase revenues and cut costs. |
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Integrating Users into Product Development. Productmarketing.com, January/February 2004. This detailed article explains how user testing works during different stages of product development. Chock full of practical advice. |
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