Revelation™

KDA/Revelation™ sets a new standard in online qualitative research

There has never been anything like Revelation™, our versatile patent pending new platform for conducting in-depth qualitative research over the Internet. Revelation™ well beyond current online qualitative offerings such as chat-based focus groups and bulletin boards. With Revelation™, researchers can integrate studies into the day-to-day lives of research participants in a way that wasn’t possible before.

Revelation™ allows you to stay with customers for days, weeks, even months at a time. So you learn more from every study, and you learn things you couldn’t learn any other way. As one Revelation client put it, “This was like watching reality television!”

Why it's different

Until now, the options for online qualitative research were chat-based focus groups or bulletin board groups. Revelation™ represents a significant advance in online qualitative research, giving you an incredible array of technologies to delve deeply into your customers' experiences. From one centralized web site, you can watch as participants fill their own rich media blogs with text, images and even sounds and video, set up in-depth interviews, or conduct group discussions. With Revelation™, you can employ multiple methodologies - individual, group, contextual and more - to follow your customers where they take you. Revelation™ is compatible with wireless devices, enabling respondents to participate directly from their phone, camera phone, or PDA, and giving researchers the ability to watch customers' lives unfold, literally as it happens. And, best of all, all data is streamed and organized, helping you to stay on top of it.

Applications

When you want to go in-depth and understand your customers' experiences, Revelation™ gives you the tools to make it happen as never before. Revelation™ is ideal for the following applications:

Diaries
An incredible alternative to paper diaries and homework exercises. With Revelation, you can see participants' diaries before a group or interview. Diaries can include images and video, and can be moderated.

In-depth explorations
Dig deep into the daily lives of your customers and discover new opportunities. Or have them try out competing services or products and see pictures of their experiences.

Longitudinal Qualitative Studies
Follow consumers over a shopping season or longer. With Revelation, you can watch their decision process unfold.

Find out more at the Revelation site www.revelationglobal.com.